The book traces the history of the unprecedented growth of Flipkart from its inception in 2007till 2022, owing to the successful adoption of corporate entrepreneurship and the nurturing ofentrepreneurial culture.

When Flipkart was created in 2007 in Bangalore, the e-commerce industry was hardly present andthe entrepreneurial ecosystem for tech start-ups was at its infancy. The book analyses the way thefounders of Flipkart and its management overcame multiple challenges and created supply capability,on the one hand, and generated demand on the other. In the process, the founders and managementundertook process innovations, financial innovations, and market innovations for supply creation anddemand generation. Thus, the simultaneous focus on supply and demand has been the outstandingfeature of growth model of Flipkart.

Flipkart kept nurturing entrepreneurial culture among its employees leading to many periodic strategicrenewal, ‘start-ins’ and M&As. Another significant outcome of Flipkart’s entrepreneurial culture is inthe form of emergence of more than 200 start-ups by its former employees (ex-Flipsters). Flipkarthas contributed to India’s start-up ecosystem not only in the form of entrepreneurship generation,but also investment funding, market support, mentoring, incubation, and accelerator support system,among others. A near-unanimous convergence of opinions of management, executives and ex-Flipsters on the presence of entrepreneurial culture reflects the strength of the company. Based onextensive research and authentic data, the authors conclude that the successful pursuance of corporateentrepreneurship in Flipkart is contributed by pro-active, risk-taking, and motivated executives withhigh education qualifications.

This book is a game-changer for start-ups and start-up ecosystems.

Publisher: Rupa Publications India

Author: Varadharaju Janardhanan, M.H. Bala Subrahmanya

Pages: 240

ISBN: 9789361562044

Publication Date: 12 August 2024