Like success, there is no one definition of strategy. Over the centuries, countless models and theories have been proposed to formulate what ‘strategy’ is. Alan Clifton, in Master Strategist, offers a stepby- step guide on the building blocks of strategy. The book begins by explaining the roots of strategy, how it has been perceived through the ages and how strategy is different from planning or tactics. It delves on practical application as well—such as how to master strategic thinking, deploy strategy in corporate organizations, and use modern theories of organizational strategies. Structured to give a 360-degree view of strategy and its application, the book aims to also help revive the natural and instinctive use of strategy as a response to situations, rather than a dependence on the conventional form, which relies on numbers and rationale.

Publisher: Rupa Publications India

Author: Alan Clifton

Pages: 136

ISBN: 9789353335694

Publication Date: 20 August 2019