‘Don't raise your voice, improve your argument.’ —Desmond Tutu

Most people wish to avoid conflict and confrontation but in doing so, they often create more.They might recognize the power of persuasion for such situations in theory but fall behind whenit comes to applying that power in real life. Persuasion is not only a method through which youcan influence others but is also a tactic used for self-empowerment. In every partnership we build,in our personal as well as professional lives, there is an attempt at influencing others’ thoughts andactions. The confidence you build in yourself before using this power can ultimately affect the resultof every persuasive conversation you hold. More such advice can be found in this book, which willhelp you understand the importance of this tactic and suggest ways in which you can apply themin the workplace.

Publisher: Rupa Publications India

Author: Rudy Nash

Pages: 224

ISBN: 9788129141927

Publication Date: 11 November 2016